→   No side notes, no additives, no nonsense. At neat*, you will find a wide selection of handmade vegan meat alternatives, produced in Hamburg, organic, fair trade and with a large portion of love. For the brand identity, I developed a corporate design that visibly conveys precisely these values: warm colours, hand-drawn elements and a clear logo. The neat lettering is complemented by an asterisk – a nod to the stereotype that vegan foods cannot do without asterisk texts and additives.

→   In addition to the logo and visual identity, I also developed the name, slogan and tone of communication. Complemented by product photography and the design of various print media, website and social media, the result is an authentic presence that consistently conveys the personality of the brand.

* it’s nicer than meat.